Qualitative

 We are experienced in facilitating qualitative interviews and focus groups with diverse participant groups. 

Qualitative research helps to gain an in-depth understanding of the lived experiences, behaviours, and perspectives of individuals, and can help to explore and explain ideas, thoughts, and meanings. Therefore, qualitative research is often used to complement quantitative research. CCI Research analysts are highly adept in determining the research method(s) that can best address project objectives.

Our analysts are experienced in the application of qualitative techniques including face-to-face interviews, telephone/virtual interviews, and in-person/virtual focus groups and semi-structured group interviews. We also have used qualitative techniques in the cognitive testing of survey instruments to ensure survey items measure what is intended and are understood in a consistent manner to produce valid, reliable, and unbiased data. Our qualitative research services include arranging facilities/technologies and related resources for online, telephone, and in-person interviews or focus groups; recruiting potential respondents; developing communications, telephone scripts, structured and semi-structured interview questions and discussion guides; conducting interviews; facilitating focus groups; and coding, analyzing, and reporting on the resulting qualitative data. 

Expertise

Face-to-face Interviews

Telephone/Virtual Interviews

In-person/Virtual Focus Groups

Semi-structured Group Interviews

Cognitive Testing of Survey Instruments

Transcription and Qualitative Coding