Private Sector and Other

CCI Research provides solutions-based research and services that businesses need to survive and thrive.

The marketplace is constantly changing, as are the needs and behaviours of consumers. CCI Research provides the solutions-based research that businesses need to:

• understand the needs and preferences of target markets
• gauge market perceptions on critical issues
• garner feedback on consumer satisfaction and service experiences
• monitor brand awareness, reputation and competitive positioning
• assess the impact of marketing campaigns and communications
• explore opportunities for new products/services
• measure organizational performance and workplace conditions

To learn more about the full range of our research services, click on the links in the sidebar.

CCI Research has worked in partnership with a diversity of organizations (both public and private) to conduct studies designed to inform business decisions and strategies. For example, we worked with an Automotive Association to conduct a Canada-wide study on the automotive aftermarket industry in response to anecdotal evidence of labour shortages in the sector. The study involved the design and conduct of surveys with employers and employees in select industry sectors to obtain relevant information for purposes of: (a) clarifying labour market conditions and challenges, (b) producing projections of labour supply and demand for the sectors, and (c) providing recommendations for potential solutions to labour shortages.

In another private sector study, we worked with a county in Central Ontario to garner information from residents regarding their shopping patterns for purposes of determining what retail and other potential business opportunities were missing from the area. The results of the study were intended to attract new businesses into the area to keep residents shopping locally, while boosting the business economy.

CCI Research also conducts annual employee surveys for several companies within the manufacturing industry to help improve the workplace culture, increase employee engagement, and promote a “preferred employer” brand.

Beyond the research we conduct, we offer Call Centre services under the umbrella of CCI Resources for companies looking to outsource or augment their customer contact centres. For example, CCI Resources was contracted to provide all inbound call centre support for a Canadian-based automotive parts distributor. We established a dedicated unit to provide Canada-wide bilingual business-to-business support, handling all customer service enquiries including support on a large number of products, as well as 24/7 Roadside Assistance for consumers.  Our team of Call Centre service experts are all located in Canada. In the provision of service support, we  learn your brand and adapt to your service values to ensure that we provide honest and reliable customer care. We are committed to the delivery of quality service that leads to improved sales outcomes and customer satisfaction.

Research Services

Quantitative Research

Qualitative Research

Client Satisfaction and Service Experience

Employee Engagement

Performance Measurement

Program Evaluation

Contact Centre Services